Work in Progress
Affinity Global is One of North America’s leading providers of multi-national customer management solutions specialising in customer contact, first party receivable management and third party recoveries. Affinity Global helps Fortune 500 companies create profitable, sustainable connections with their customers.
TASK:
Create a new web presence to serve as a forum for storytelling and to successfully communicate the culture, values, and experience of Affinity Global (Affglo) to both new potential clients, and to staff.
OBJECTIVE:
The Affglo website exists to support the sales cycle, not to begin it. The website is not a source of cold calls from potential clients. The Affglo provides peace of mind to busy and diligent Chief Risk Officers by presenting evidence of capacity.
