BRAND CONTEXT
•Creambell ice cream was launched in 2003 in India.
•One of the fastest growing ice cream companies in the country & among the top 5 leading ice cream brands in India known for its quality product innovation.
•A 15% market share in the ice cream industry, marking presence in 19 states.
DESIGN TASK
•Progression of Creambell Brand Identity with an intent to integrate the brand with possible business forays in the future
•To enhance the brand’s imagery & perception as more premium
•Suggestions for Portfolio Design Architecture
•Crafting Creative Design strategy to define the Brand World for all verticals of Creambell Ice Cream and Packaging Designs around “An Affair for your taste buds” as the ‘branding idea’
DEFINING BRAND CORE CATEGORY MOODS
