Identity design for FANCODE, A go-to place for all sports related information and Fantasy sports.
A shift in positioing for Sports Guru, from a GO-TO PLACE FOR DREAM11
FANTASY PLAYERS to a GO-TO PLACE FOR EVERDAY SPORTS LOVERS(Players and Fans)
While working on this project the big question came into my mind was “WHY SPORTS?”, What it does?
When we watch sports or see a sportwomen/sportsman, an athlete or anything related with sports, there are tow takeaways, One: Emtetainment, Two: Emotional.
The later is very powerful, we see that it gives purpose to life, Sports teaches you codes of life like Team work, Leadership, Time management, Responsibilities, Commitment and lots more.
So What it does?
When I see Dhoni, I learn how to be calm during pressure, handle the team wisely, From Kohli, the hard work, practice, pace and From Messi, playing fair game, loyalty, fighting for your dreams.
When we connect all this, it gives the answer “It enables you to write your own code”. That’s the core thought behind identity.
Brand identity film, This film was made to explain the overall thought behind identity. The core idea behind identity/ brand is “what does to you?” “what is the effect of sports in a fans life?” & “Why it matters?”
