# Welcome to my Design Odyssey!

I’m Sunil Suthar, a Dubai-based Brand Practitioner specializing in Graphic and Visual Design with a strategic mindset. Drawing inspiration from my family's legacy in craftsmanship and my passion for creativity, I strive to design experiences that connect with people and drive business growth.

With over 14 years of industry experience, I’ve honed my expertise in Graphic Design, Art Direction, Branding, Visual Identity Systems, Packaging Design, and UI. More recently, I’ve been exploring UX and Product Design, further expanding my skills to adapt to the evolving design landscape.

For me, design is more than just aesthetics—it’s a transformative tool that solves business challenges, influences perspectives, and creates lasting impressions. I aim to blend strategic thinking with artistic creativity to craft designs that resonate deeply and make an impact.

Feel free to reach out at sunil1.suthar@gmail.com —I'd love to connect and explore the possibilities of collaboration.

Let's craft the future, one design at a time!

WORK EXPERIENCE

Alo- Art Director

(Nov2021 - Present)

As an Art Director at Alo, I am dedicated to ensuring high design quality and encouraging creative exploration across a variety of projects. My role involves leading branding projects, engaging in strategy discussions, client interactions for project briefings, and overseeing project presentations and deliveries.

In addition, I play a vital role in crafting and implementing the visual language designs for diverse brands, aiming for a cohesive and engaging visual identity. I work on design strategies and assets for social media, aligning them with brand objectives for effective audience engagement. While campaigns are not my primary focus, I provide art direction, infusing creative vision with strategic goals to enhance campaign impact.

In the digital realm, I manage projects ranging from website and app design to optimizing UI/UX, prioritizing seamless and enhanced user experiences. Moreover, I work on introducing efficient design processes to the team, aiming for continuous improvement and the adoption of best practices for successful project execution.

My position demands a versatile skill set, allowing me to navigate a diverse range of design projects and deliver solutions that resonate and drive impactful results.

Clay Strategy and Design- Design Director

(Nov2016 - Oct 2021)

Throughout my tenure as Design Director at Clay Strategy and Design, I embodied the belief that true learning stems from teaching and sharing knowledge. Leading a dynamic team of 3-4 junior and senior designers, my role extended beyond mere guidance. I actively collaborated with Creative Directors and Strategy Managers, participating from the project's inception to its presentation and successful delivery.

My primary focus remained on identity design and packaging design, where I meticulously tailored each project to meet the unique demands of clients from diverse domains such as Bluestone jewellery, Creambell ice cream, Faces Canada, Fancode, Jyothy Labs, Marq-flipkart, and Marico. This role allowed me to blend strategic acumen with creative expertise, delivering design solutions that not only met but exceeded client expectations. My journey at Clay Strategy and Design was marked by a dedication to enhancing brand identities and creating engaging visual experiences for clients, thus contributing significantly to the firm's growth and reputation.
 

DY Works- Sr. Graphic Designer

(May 2014 - Sep 2016)

As a valuable member of the Consumer Practice Design team, I played a pivotal role in executing a spectrum of projects encompassing Packaging, Identity, and Digital Design. This involved handling projects right from the initial brief to the final presentation, actively contributing to design strategy.

Notable brands I worked with during this tenure include Safari Bags, General Mills India, Tata Beverages, Healthkart, and Future Group Retail. Additionally, during this time, I harnessed and learned best design practices such as semiotics. Moreover, this experience provided a valuable opportunity to collaborate and learn from talented individuals across diverse countries.

Self Employed- Freelance Graphic Designer

(May 2011 - April 2014)

Worked as a Freelance Graphic and UI Designer, With the particular Interest in Website UI design and Identity Design.

Big Motions- Graphic Designer | Web UI Designer

(Nov 2009 - May 2011)

Participation to the Conception of Identity Design, Packaging Design and Website UI Design.

Powerweave Software Services-Graphic Designer

(Aug 2009 - Nov 2009)

Job consist of working on live jobs for Artwork Recreation, Promotional & Marketing material design and Publication Design.

Fourplus Advertising Pvt. Ltd- Junior Graphic Designer

(Oct 2008 - April 2009)

Responsible to work in Creative as well as Publication department for designing layouts of monthly publishing Fashion Magazines, Corporate Newspapers and Newsletters for Indian and Middle East Clients.

Resume