Jyothy Labs is a Mumbai-based fast-moving consumer goods company founded in 1983. An FMCG brands caters into fabric care, home care, personal care and dish wash products.
Their line of products are very well know like Hanko detergent, margo soap and and iconic product Ujala and lots more.
As a brand they believe “To make the world a healthier and a more beautiful place than we received.”
The idea for brand idenity came from their process of solving issues through “Human Centric Approach”.
In Human centric approach, It’s about embracing mankimd, When we see a problem it gives it’s a light of hope, it ads empathy.
When we combine it with science & technology we provide solutions which ads value to life in a more human and thoughtful way, only then, it leads to a better community,
a better society and hence a better world. Hence, Jyothi. Embracing life..
This shade of blue has a certain reassurance and depth to it which gives a sense of peace and comfort.
With the feeling of assurance and acceptance the colour generates, comes the positivity to develop.
Which gives this colour an essence of innovation yet rootedness with a balance of stability and dynamism.
